Art Director & Designer
August 2016 – Present
• Packaging design for all products, including the Red Dot Award winning packaging in 2018 for Alkemista and 2018 2nd Place Dieline Award.
• Manage social media content
• Lifestyle photography and product photography for brand, website, print & digital assets
• Design catalogs, recipe book, sales assets, Amazon A+ Content, website banners, emails, and other print & digital needs
• Oversaw redesign of website
• Coordinate events with other brands & companies
Graphic Designer
October 2018 – August 2019
• Instituted brand identity guidelines for each individual brand (SR & Sweet Sweat)
• Assisted outside creative agency in website redesign
• Lead designer in Waist Trimmer packaging redesign
• Re-designed packaging for Sweet Sweat latest scent: Citrus Mint
• Designed Amazon A+ Content, 2019 Prime Day banners, and sales ads
• Photographed product for website, ads, print, and digital assets
• Created website banners, emails, and social media assets
• Designed large-scale banners for trade show booths
• Updated product catalog and product labels
Textile & Graphic Designer + Product Development Assistant
January 2013 – May 2018
Textile & Graphic Design
• Design original textiles
• Create repeat & color way files
• Work with China to develop fabrics
• Research fabric trends and color trends
• Design & coordinate presentations to show future season design trends
• Assist with product development and design
• Marketing: website & email design, trade show preparation, and social media asset design
• Digital photography, color correcting, and photography retouching product
• Work with the sales team to create presentations and sell sheets
• Collaboration with Disney: create original patterns for diaper bags, package design and hang tag design
• Collaboration with Aden + Anais: design original patterns for the bamboo swaddle sets
• Work in Adobe InDesign, Illustrator, Photoshop, & After Effects
Product Development Assistant
• Organize trims and strike offs
• Assist product developer in product briefs
• Work on a document that specifies which products are being sold each season
• Organize prints by color and numbers
• Assist textile designer in creating repeat and color way files